The key result areas for this individual would be to ensure cutting edge positioning and pervasiveness for the brand ; structuring media alliances by engaging at a senior level with TV, Print and other media companies;  frequently kick off unique promotional activities in the internet space ; drive growth in consumer acquisition ; visitors, page views and footfalls.

The challenge and the excitement of the role is to constantly innovate, think out of the box, devise creative product and marketing ideas and at the same time be highly analytical oriented, so as to derive the right financial matrices and returns on investments.

The individual will need to manage the entire product and consumer advertising and marketing budgets, drive investments in A&M vehicles, ensure effective returns on investments in terms of competitive cost of acquisition.

• MBA/ PGDMM
• 6 to 10 years of marketing experience, from any of the following industries in the roles of Business Head (p&l head) or Marketing leadership roles – Media, Internet, Mobile VAS, Entertainment, Gaming or ‘Fast Moving Consumer Good Companies’
• Good insights into the internet space if not as a marketer but as at least a passionate user.
• Ability to think both strategically, tactically and out of the box, with excellent general business acumen and problem-solving skills;

• Superior ability to manage multiple projects at once; Strong communication and presentation skills, including experience communicating business and marketing objectives to creative teams and advertising agencies;

• Ability to succeed in a highly matrixed, unstructured, and rapidly changing environment;