The person shall be responsible for branding and advertising of IndiaMART.com, supporting IndiaMART.com's growth and revenue generating efforts through effective and result focused online and offline marketing communication.

Job Description:

1.      Develop and manage IndiaMART.com brand identity to position it as a leading B2B marketplace.

2.      Proactively monitor market and industry trends and competition strategies to identify market development opportunities.

3.      Design, plan and execute ATL, BTL and Online marketing campaigns.

4.      Work closely with sales team to identify market‐specific value propositions, key messages, and account strategies. Support client acquisition team through marketing collaterals, product brochures, proposals, corporate AV/presentations.

5.      Work with cross functional teams to drive marketing communication initiatives.

6.      Develop and manage relationships with creative, digital/ad networks, publishers (print, tv, radio, internet etc.) and event management agencies.

7.      Identify and develop partnerships (Title Sponsorships) with industry events for brand experience and awareness.

8.      Manage, motivate and empower team to get desired results and quality.

9.      Define key success factors and performance metrics for marketing programs and analyze results accordingly.

Experience:

1.      Minimum 5 years of marketing experience.

Qualifications:            MBA/PGDBM

Skill Sets:

1.      Excellent communication and negotiation skills.

2.      Proven track record in formulating and executing marketing campaigns, including forecasting, strategies and budget allocation.

3.      Strong analytical skills and experience in analyzing the effectiveness of marketing programs against key metrics (ROI, customer acquisition and retention, etc.) with an eye for details.

4.      Experience in working with creative groups including creative brief development, copy, design and creative review.

5.      Ability to handle multiple projects simultaneously.

6.      Strong competency in MS Office especially in Excel.