It is the advertising managers’s responsibility to decide which kinds of media will convey the advertiser's message most effectively.

Sector: Advertising

• working with the internal teams, publishers, niches sites globally.
• understanding target audiences and their habits
• Analysis of internet trends, business trends and directing campaigns to achieve set objectives
• deciding which media to use for specific advertising campaigns
• deciding on the most appropriate time to run adverts
• liaising with the creative teams that produce advertising material
• presenting proposals and cost schedules before campaign launch
• working with a media buyer to negotiate the cost and booking of advertising space with media owners –
• building good working relationships with clients and media owners
• meeting deadlines and working within a budget.

Max Package : 6.5 Lacs

Requirements

• Bachelor's degree
• A minimum of 3-5 years of media planning
• Strong interactive media skill set along with good knowledge of internet marketing
• Ability to work on multiple projects with short deadlines
• Experience analyzing complex data, market research and formulating actionable plans
• Strong verbal, written, presentation, analytical, communication and time management skills
• Experience with Adserving techniques
• Extreme detail orientation, as well as organization, enthusiasm, passion, creativity and commitment
• The ability to work well with a team; function as a leader and also work independently.

• an understanding of the role the media plays in advertising
• knowledge of different media and their audiences
• understanding of consumer media consumption behaviours

• research
• flair for business and commerce
• teamwork
• interpersonal skills
• good written and spoken communication skills
• active listening
• comfortable working with numbers and statistics
• analytical skills
• evaluation skills
• computer literate
• negotiating skills
• able to work under pressure and meet deadlines
• curiosity, ability to use figures to paint a picture, strategic thinking and the ability to communicate.

• be well organised and pay attention to detail
• have creative appreciation
• interested in why consumers behave in certain ways
• go-getter and positive attitude