To develop and execute marketing strategy to efficiently grow the subscriber base. The role includes creating segmentation and targeting plans, buying and managing media from publishers, vendor management, optimizing, analyzing and troubleshooting online campaign performance.

Responsibilities:

- Create and manage all acquisition strategies through several channels. These may include community on portals and social networks sites, communication, online banner networks, affiliate programs, keyword campaigns, SEO strategies and internal communication plans

- Own metric tracking and strategic evaluation of marketing initiatives

- Collaborate with UI designers to drive improvements to the home page, landing pages, site registration and activation touch-points

- Increase and optimize all elements of customer acquisition

- Identify and execute on opportunities for new online/viral marketing efforts geared towards maximizing traffic and sales

- Provide cross-functional leadership with marketing, development, art and UI teams

- Own communication with internal clients and groups (e.g., IT, Sales and Customer Service, Copywriters)

Manage external relationships with partner agencies and others

Requirements:

- More than four years of experience in online consumer media and demonstrated success in online viral and acquisition marketing

- Hands-on experience managing campaigns across multiple online channel

- Solid analytical, quantitative, verbal and written communication skills

- A thorough understanding of user-site flow dynamics and of online marketing technologies and strategies

- Ambition, drive and marketing savvy

- Understanding of financial services industry (games, music, movies, etc.)

Skills

-Minimum of 2 years professional experience in online

-Previous experience with direct response media

-Up to date with media and marketing trends and tools

-A proven negotiator who can build strong media relationships

-Strong math and analytical skills

-Experience analyzing complex data and formulating actionable plans

-Top-notch interpersonal and relationship skills

-Strong written and verbal communication skills

-Entrepreneurial spirit

Age: Below 35

Qualifications: Graduate from any discipline

Preferred Trainings: NA