Welcome, New user? Register here | Already registered? Sign in
Marketing Manager - Crederity.com
Posted date [19-Nov-2009]  (ID: 793)
Crederity was incubated in the Wharton School of Business as a distinguished Wharton SBDC VIP company, and was also a Wharton Business Plan Competition Semi-finalist in 2004-2005. Crederitys founders along with the other members of the team and the board of advisors are leveraging their past experience and expertise to build Crederity into the guaranteed trust builder on Internet.
This post has expired! It was posted more than 180 days ago.
Post Details
Job Title Marketing Manager - Crederity.com
Posted By Crederity.com
Type Direct Recruiter
Company Profile Crederity (www.crederity.com) is looking for someone with proven capability in building a consumer internet brand in a new category. A smart,capable, and most of all a person who has entrepreneurial mindset. This is a middle management role and the candidate will be reporting to the head of Marketing and Product Management.


About Crederity:

Crederity (www.crederity.com) is a venture funded US & India based Web 2.0 start up that builds tools to help individuals and businesses establish trust in a world where what is good on the surface and what is good in reality are not necessarily the same. Crederity has developed some products to certify and verify the integrity and value of credentials.

Automated twitter account verification for US users was one of the recent products from Crederity which you can try out here


Crederity was incubated in the Wharton School of Business as a distinguished Wharton SBDC VIP company, and was also a Wharton Business Plan Competition Semi-finalist in 2004-2005. Crederitys founders along with the other members of the team and the board of advisors are leveraging their past experience and expertise to build Crederity into the guaranteed trust builder on Internet.
    
Experience 1-3 Years
Reports To Head - Marketing & Product Management
Job Description

 Candidate Overview-

Crederity (www.crederity.com) is looking for someone with proven capability in building a consumer internet brand in a new category. A smart, Capable, and most of all a person who has entrepreneurial mindset. This is a middle management role and the candidate will be reporting to the head of Marketing and Product Management.


Roles &  Responsibilities:

  • Define and handle ATL/BTL marketing activities for Crederity, executing BTL brand building activities, consumer brand management, co-ordination with advertising agencies, field team, product launch, merchandising, display, handle exhibitions and trade shows and co-ordination with online marketing and product teams.
  • Identify user and brand engagement touch points which will increase the adoption of Crederity services among consumers.
  • Work closely with sales, marketing, business development   and define marketing points for B2B and B2C services of Crederity in India and US.


Desired Candidate Profile:

MBA-Marketing, Male candidate,

1-3 years of exp. in hardcore BTL marketing activities in consumer internet brand/FMCG/Pharma Company

Excellent communication skills, good track record,

Salary- 

Based on experience/skills + stock options for better long term rewards.

Location: Bangalore

P.S: For this role, we preferably need someone who has worked in an Ad agency and has experience in marketing online products & has preferably handled a Media plan
    
Candidate Profile Desired Candidate Profile:

MBA-Marketing, Male candidate,

1-3 years of exp. in hardcore BTL marketing activities in consumer internet brand/FMCG/Pharma Company

Excellent communication skills, good track record,

Category
Location Location -> Bangalore
    
Specialisation Specialisation -> Marketing
Specialisation2 Specialisation -> Sales/BD
    
Industry Industry -> Events