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Sr Digital Marketing Exe-Dubai
Posted date [26-Dec-2009]  (ID: 816)
This post has expired! It was posted more than 180 days ago.
Post Details
Job Title Sr Digital Marketing Exe-Dubai
Posted By Morpheus Human Consulting
Type Consultant
Company Profile AMEinfo.com, the Middle East's leading business news website, has been providing business executives with information on the Middle East for over 12 years and covers news in the form of press releases, daily news wires, analysis, special reports and microsites delivered via various channels including video, audio, mobile, rss, email and much more. AMEinfo.com has a readership of 1.5 million people worldwide and was the first website in the region to be audited by ABCe. AME Info's core strength lies in the breadth and amount of content covered - posting over 1500 stories a week, in both English and Arabic, across 15 verticals with an archive of content which spans more than a decade.

AMEinfo.com was acquired by Emap plc in 2006, strengthening Emap's portfolio of news and information services and thus forming Emap Middle East which includes MEED - the primary source for Middle East business intelligence.
    
Experience 0-1 Years
Reports To Marketing Communications Manager
Job Description ï‚® In conjunction with the Marketing Communications Manager, formulate the annual digital marketing plans for AMEinfo.com and MEED, ensuring that the marketing strategy is aligned with business objectives.
ï‚® Ensure consistent and appropriate messages are delivered across all internal and external communications, and that we always deliver on our promises to users and advertisers.
ï‚® Monitor and interpret customer feedback and site usage data (AMEinfo.com and MEED.com) and provide regular reports to the business to facilitate market understanding and inform the product development processes.
ï‚® Play an active role in shaping the development of the AMEinfo.com and MEED brands through digital channels, following market trends and making recommendations to EME Management on improvements to the AMEinfo.com and MEED.com offerings, product positioning and potential new opportunities for growth.
Key Accountabilities ï‚® Implementation of marketing campaigns and site optimisation techniques to raise brand awareness, drive traffic and increase registered user base in line with annual targets.
ï‚® Identification of suitable marketing/branding partners and negotiation of mutually beneficial reciprocal marketing campaigns.
ï‚® Competitor monitoring and reporting of competitor activities, new entrants etc. which may affect business strategy.
 Database management – ensure that all customer and prospect data is properly entered and maintained in our CRM systems. Working closely with Head of Data, provide analysis of data to segment customer groups, identify gaps and opportunities to cross sell and upsell products and services.
ï‚® Regularly report on the effectiveness of marketing activities, make recommendations about future strategies and tactics in response to changes in the market or to capitalise on new opportunities.
ï‚® Represent the AMEinfo.com and MEED brands at digital exhibitions, conferences and networking events across the region and internationally as required, including responsibility for stand design and set up where necessary.
ï‚® Work closely with colleagues across EME and Emap to ensure that resources are maximised, learning is shared, activities are coordinated, support is given when required, and information is shared freely.
ï‚® Work closely with other members of the marketing team to ensure overall marketing objectives are met, information requirements fulfilled with appropriate and timely intelligence, and that high-quality communications and materials are produced as required by the wider business.
ï‚® Developing and maintaining other internal and external relationships as required and to the benefit of the business.
    
Candidate Profile Job Title : Senior Digital Marketing Executive

Reports To : Marketing Communications Manager
Direct Reports: None
Category
Location Location -> International
    
Specialisation Specialisation -> Marketing
Specialisation2 Specialisation -> Client Servicing
    
Industry Industry -> Internet