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Search Engine Optimisation Expert
Posted date [09-Nov-2009]  (ID: 791)
This post has expired! It was posted more than 180 days ago.
Post Details
Job Title Search Engine Optimisation Expert
Posted By SecretSauce Digital
Type Direct Recruiter
Company Profile SecretSauce Digital (www.secretsauce.in) is a startup founded by a young & dynamic team of qualified & experienced professionals who have worked in enviable positions at Indian & multi-national IT & internet media organisations in the domains of branding & marketing, product management and e-commerce.

The objective of forming SecretSauce Digital is to leverage the power of the internet for businesses to reach consumers of content & services, who are becoming increasingly involved with their online activities. To achieve this goal, we provide services in the domains of search engine optimisation & search marketing, creative design, copywriting, web development, e-commerce and social media marketing.
    
Experience 1-3 Years
Reports To Founder/CEO
Job Description The candidate will work on the following areas of the business:

SEO
1.     Build organic traffic for websites in various verticals using ethical means
2.     Gain top ranking on google & other search engines
3.     Work on quick search engine indexing of websites
4.     Extensive keyword analysis, competitor analysis & link popularity analysis
5.     Collaborate on site navigation, landing page performance and content organization
6.     Planning and implementation of RSS syndication & various off page optimization strategies
7.     Execution of successful link popularity campaigns & paid links acquisition
8.     Sitemaps & directory submission
9.     Reporting activities on a weekly basis
 
SEM / PPC
1.     Expertly manage Google Adwords, Yahoo/Overture & Microsoft search marketing
2.     Optimization of paid search campaigns & manage dynamic SEM campaigns
3.     Research & addition of new keywords to the SEM accounts
4.     Determine conversion & ROI of search marketing
 
Online Marketing
1.     Use social media platforms like Facebook, Twitter, blogs, Youtube & Digg to to engage with consumers
2.     Develop social media marketing strategies for live projects
3.     Create inspiring & clutter-breaking ideas on the use of social media for achieving business goals
4.     Perform secondary research & analysis on the internet
5.     Build organic traffic for websites through SEO
6.     Effectively manage targeted, direct marketing campaigns like e-mail etc
    
Candidate Profile The candidate should have 1 year of relevant experience in a similar profile, where he/she has demonstrated results in increasing site rankings, search traffic and referral growth

Also,

·         Not only 'into' the internet, but love it (yes...LOVE) & be updated on internet trends

·         Experience with effective SEO Tools & bid management technology (Google Adwords)

·         Proficient in web analytics & Google Webmaster tools

·         Capability of quick link building

·         Understanding of search engine spider behaviour

·         Knowledge of HTML, DHTML, CSS & Meta data

·         Ability to write ad copy and optimize through A/B testing for better Click Through Rates (CTR) & conversion

·         Knowledge of social media: Facebook, Twitter and blog sites

·         Fluent in written & spoken communication (will have to demonstrate through samples)

·         Creatively inclined (will have to demonstrate through samples), yet able to offer analytical insights

·         Research-oriented

 

The candidate needs to be a team-person and comfortable with communicating his/her thoughts, multi-tasking, quick learning & delivering within deadlines
Category
Location Location -> Mumbai
    
Specialisation Specialisation -> SEO/SEM/SMO
Specialisation2
    
Industry Industry -> Internet